It’s every fashionistas dream to receive a magic code through your email inbox that entitles you to a massive 50% off online shopping….. Dreamy. (It’s funny how we don’t know we need new clothes until there’s a bargain?) So what happens when these dreams are crushed by being booted off the website every two seconds due to the hugeeee amount of traffic?
I’m one of (what I can only assume) THOUSANDS of girls that stormed Missguided for some 50% off bargains yesterday upon receiving their email with code NOJOKE. The only problem is, it soon started to become more than a joke. For starters, there was a queue just to get on the website, then when you were on, each click lead to you being booted off again. If that’s not annoying enough, the ‘add to basket’ function broke also, meaning that even if you did manage to stay on the site for more than 2 minutes, it was near impossible to get anything in your basket.
I started at around 9.30am and with constant refreshes and persistence of steel, I managed to get 6 items in my basket (ALMOST everything I wanted) and admitted defeat to go to the checkout. Then I realised that checking out would be the worst part. Long story short, I got booted off another several thousand times and with ruthless persistence and copious amounts of refreshing the page, my order was complete.
Upon searching Missguided on Twitter, it seemed I was pretty much one of the only ones to achieve this, give or take like 2 others (Not smug, promise). Missguided had put out a few tweets stating their website was down and they’d be back up and running in no time.
So the question is, why did Missguided put this mega offer on, if they were never going to be able to cope with the demand? Their website was down pretty much within minutes of sending the email out. So, was this a clever PR stunt or simply an oversight from their tech team? Either way, it certainly got them some massive attention and I doubt their competitors made many sales yesterday when everyone knew the bargains waiting for them on Missguided. However, how many sales did they miss out on in those hours where no one could get on? How many people gave up and admitted defeat?
I’d have loved to have seen the chaos in the offices that day. That being said, I recieved my next day delivery as promised which I was not expecting! And everything is perfect. Winnerrrrrr. As annoying as the issue was, I still love you Missguided.
Anyway, here’s what I picked up… I wanted some casual day time clothes so I’m happy with these!